A TEDx speaker and a travel addict with patriotic ambitions, Paras has several academic and honors to his name and is well known in the recycling industry due to his love for saving the planet. His realization for waste plastic management happened when he reached Everest base camp and saw plastic dumps on the world's most beautiful place. Since then he invested his time & energies in strategizing an effective and end-to-end plastic waste management solution that was both capable of backing up rural and urban infrastructure.
Paras effort was recognized under Government's Startup India campaign. Paras is a visionary with several years of corporate experience that he brings to Shayna Ecounified India Private Ltd.
Nitin comes with an abundance of experience of over 17 yrs encompassing marketing, strategic planning, budgeting, revenue management, media planning & buying, qualitative & quantitative research, brand management, P.R., business development, business process automation, retail and visual merchandising.He has worked with leading global and Indian media agencies like GroupM and Madison as head of Trading & Operations wherein he spearheaded Media Planning, Buying & for some esteemed clients in the industry.
Prior to the agency vertical, Nitin has worked as General Manager and Marketing Head for both Foreign and Indian brands ranging from fashion, furniture, (Jato Group of Italy), travel gear (Delsey – France, Prince Travelware, Pronto, Eminent - Taiwan), plastic houseware, material handling and other consumer durables (Prince Plastics).
He brings his expertise to Shayana Ecounified in the field of strategy, alliances communication and marketing.